Wild Wisdom · Conversion pilot pack
Wild Wisdom Conversion Review
Meridian Aesthetic Partners · Dallas · Fractional Laser Resurfacing · pilot v1
1 · Executive summary · of 12
Primary bottleneck
Affordability
Named at intake by 7 of 20 rooms · still in the way at readiness for 5 of the 9 that did not book
Largest leakage
Booked → Treatment completed
6 did not progress. Recommendation → readiness held.
Friction mix at intake
- Affordability7
- Outcome uncertainty5
- Treatment ambiguity4
- Trust2
- Downtime2
Capacity economics
38.5 h unused
Of 88 configured treatment hours in the period, at 60 minutes per treatment. Continuation 3 of 5.
Unrealised clinician-approved plan value
$19,500
13 clinician-recommended plans that have not progressed to the next intended step: 5 recommended and not booked, 6 booked and not treated, 2 treated and not continued, at the standard price of $1,500.
What we tested
Does Decision Story + Outcome Confidence change readiness compared with Decision Story alone?
- Story only · n = 10
- 2 of 7
- nothing in the way · booked 4
- Story + Outcome Confidence · n = 10
- 4 of 8
- nothing in the way · booked 7
Observational; assignment randomised by seeded draw. Differences are described, not tested.
Recommended next test
Keep Outcome Confidence on for every room and test the approved Flex floor against a second, higher floor on alternating weeks, comparing acceptance and completion.